Ep 04: The True Purpose of Goals
“The purpose of a goal is not to get. The purpose of a goal is to grow.”
— Dave Conway
What’s the real purpose of a goal? Most people think a goal is just about achieving something… a new car, a six-figure or 7-figure income, a dream home. But what if that’s not the point at all? What if the real purpose of a goal is something much deeper, much bigger? In this episode of the 30-Day Year Podcast, Dave and Jacqueline Conway redefine goal setting and explain why a goal is not just about reaching a destination, it’s about WHO you become in the process.
Key Takeaways from Episode 4:
1. The Three Types of Goals (06:26)
Not all goals are created equal. Most people set one of these three types of goals:
Sustaining Goals – Simply maintaining what you’ve already built (but without any real growth).
Additional Goals – Aiming for small, incremental improvements.
Multiplication Goals – These are the kind of exciting goals that force you to grow and radically transform your life! Like 12Xing your income!
Which type are you setting?
2. Why a 12-Month Time Frame? (16:48)
Dave explains why he always recommends setting a goal with a one-year deadline. It keeps you focused, accountable, and in motion. A long-term vision is great… but without some urgency, most people stall.
3. The Energy Behind a Goal (14:35)
It’s not the circumstances that matter, it’s the desire. If you’re setting goals that don’t excite and motivate you, you’ll never commit to them.
4. Money as a Measurement Tool (26:07)
Why do so many goals focus on money? Because it’s a clear scoreboard. It’s not about greed, it’s about measuring how much value you bring to the world. If your income isn’t growing, neither is your impact.
5. The Secret to Achieving Big Goals (24:29)
Hitting multiplication goals requires you to become the person who can naturally attract and sustain those results. Dave reveals how he transformed from a carpenter earning $5K a month to a top mindset mentor making $100K per month by evolving into someone who could create that level of value.
6. A Great Lesson from Bob Proctor (39:13)
Dave shares a powerful conversation with his mentor, Bob Proctor, who told him: “Even if you lived in a perpetual state of quantum leap, you’d still never scratch the surface of your potential.” Here’s the takeaway: Your future is bigger than you can even currently imagine!
7. The Formula for an Opulent Life (44:39)
Want more money, success, and fulfillment? Dave breaks it down into three simple things you must fall in love with. Listen to the episode to discover what they are!
Listen to the Full Episode Now!
Most people never set big goals. Most people never think past their current situation. They focus on just getting by, not on what’s possible. In this episode, Dave Conway challenges you to break free from limited thinking and start demanding more from life!
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0:00:00 Introduction & Episode Preview
0:01:09 What is a “Goal”?
0:03:56 “Sustaining” Goals
0:06:05 “Additional” Goal-Setting
0:08:21 “Multiplication” Goals
0:11:08 The Tough-Week Example
0:15:36 Setting a One Year Time Limit
0:20:19 Persevering Through the Challenges
0:21:55 Staying Focused
0:23:39 Gaining Awareness Through Experience
0:24:40 Why Money Based? Why 12x?
0:27:50 Finding Your Labor of Love
0:34:04 Making Time for the Thing You Want
0:39:13 The Greatest Lesson from Bob Proctor
0:43:56 3 Things to Fall In Love With to Live an Opulent Life
0:48:24 Example of a Goal Card
0:49:46 “Goal Card Sprinkles”
0:52:52 Wrap Up & Conclusion
Ready to experience your 30-Day Year and transform your annual income into your monthly income?
Join us at The 30-Day Year Seminar!
About The 30-Day Year Podcast
The 30-Day Year Podcast teaches ambitious entrepreneurs the mindset philosophy that has the power to reshape their lifestyle and business results forever!
Every week, join 8-figure Mindset Mentor and world-class speaker, Dave Conway to redefine how you achieve success by taking control of your thinking around setting goals, earning money, shaping habits, creating your mastermind and more. As a coach and mentor, he has helped thousands of entrepreneurs multiply their income, all while finding peace of mind, serenity and fulfillment.
His co-host, Jacqueline Conway, is his wife, business partner and the CEO of their company Conway Mentorship. Together they share the stories, practices, ups and downs and ultimate life lessons that led to their personal, financial and business transformation.
Listen to reveal the mindset shifts that unlock deeper meaning for goal setting, personal growth and financial prosperity.
